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AI-Powered Pharma Engagement

MINDSHIFT IN
PHARMA MARKETING

The intelligent platform suite that transforms how pharma teams engage HCPs, train field forces, and support patients — powered by AI.

The reprai Product Ecosystem

Five purpose-built AI products. One unified platform. Designed exclusively for pharma.

Core Product
reREP
AI Digital Pharma Representative

Autonomous HCP engagement across digital channels — 24/7 compliant interactions at scale.

reTWIN
AI Digital Twins · built into reRep →
HCPs Pharma Teams
reMARKET
Intelligence & Orchestration
Pharma Teams
reFLECT
Field Force Intelligence
Medical Teams Field Force
reTRAIN
Training Platform
Pharma Teams Field Force
reMIND
Patient & Caregiver Engagement
Patient Support Pharmacy
HCPs Pharma Teams
reREP
Gen-AI digital pharma representative that autonomously executes and optimizes HCP engagement across promotional channels.
Compliant, personalized interactions at scale
Continuously learns from HCP behavior and approved content
Real-world engagement data feeds back into the system

24/7 Digital Channels

Email, web, messaging, CRM-integrated touchpoints — always on, always compliant.

Medically Approved Content

Uses only medically and legally approved content for every interaction.

Adaptive Messaging

Adapts messaging based on specialty, behavior, and interaction history.

Closed-Loop Learning

Captures insights and feeds closed-loop learning back into the system.

HCPs Pharma Teams
reTWIN
AI twins that represent pharma executives and digital opinion leaders — fully fictional or modeled after real experts.
Generate consistent video and content at scale
Internal comms, social media, and HCP-facing use cases
Brand alignment and message control, always maintained

AI Video Generation

Generate consistent video content from AI twins at scale.

Multiple Personas

One platform. Multiple personas. Purpose-built AI engagement.

Multi-Channel Content

Internal comms, social media, and HCP-facing use cases.

reTWIN AI Twin
AI TWIN
Dr. John - Specialist Physician
Pharma Teams
reMARKET

Intelligence and orchestration product that designs, optimizes, and continuously improves pharma promotional campaigns based on HCP data and real-world interactions.

Module
reNEWS
Continuously scans therapeutic-area news, medical content, and expert commentary, then analyzes relevance and impact.
Module
Content
Evaluates existing content to improve effectiveness or generates new optimized content for campaigns.
Module
Segmentation
Doctor data is enriched with behavioral and contextual signals, then structured into clear, actionable personas for precise targeting.
Module
Analyze
A unified decision engine with three modules:

•Efficiency: Analyzes omnichannel orchestration and outcomes, scores performance, and generates next-best actions.

•HCP Tracker: Builds ICPs from scratch or analyzes existing data to recommend hypertargeting opportunities.

•Campaign Planner: Uses segmentation and HCP insights to propose personalized or group-level campaigns, including optimal channels.
Medical Teams Field Force
reFLECT

The reprai field force application that captures, analyzes, and operationalizes real HCP conversations — transforming in-field interactions into actionable intelligence.

Consent-Based Recording

Secure capture of HCP conversations with full compliance.

AI Analysis

Extracts intent, needs, and gaps from every conversation.

Real-Time Support

In-visit guidance and prompts for field representatives.

Feedback Loop

Coaching for reps and continuous learning for the system.

reFLECT dashboard
Pharma Teams Field Force Patient Support
reTRAIN

Train and certify field teams in a safe, scalable, and compliant way — with AI-powered learning modules, role-play simulations, and certification tools.

Learning Modules

Interactive courses on product information and guidelines

Role-Play Simulations

Practice conversations with AI-powered doctor personas

Certifications

Track progress and earn certificates for completed training

Video Training

On-demand video courses from product experts

Quizzes & Assessments

Test knowledge with interactive assessments

Onboarding Tracks

Structured paths for new team members

reTRAIN platform
reTRAIN mobile
Patient Support Pharmacy
reMIND

A patient and caregiver engagement product that uses AI voice agents to deliver information, guidance, and structured follow-ups at scale.

Built on the reprai platform, reMIND enables pharma teams to design compliant voice interactions that proactively reach patients and/or caregivers, supporting education, adherence, and status tracking.

AI Voice Agents

Automated outbound and inbound calls for patient engagement.

Information & Guidance

Delivers approved, condition-specific support to patients.

Status Tracking

Captures patient or caregiver feedback and signals.

Continuous Learning

Feeds insights back into the platform to refine engagement.

reMIND
reprai
Ready to Transform?

Let's Build the
Future of Pharma

reprai can transform your HCP engagement, field operations, and patient support with AI-powered intelligence.

Mindshift in Pharma Marketing